Omnicom, a major US marketing company, has entered into Myanmar alongside local SAIL Marketing & Communications, recognised as the largest and most comprehensive advertising firm in the country.
After decades of isolation, Myanmar’s large population is enticing for such Western marketing companies looking to capitalise on the lack of awareness of consumer goods.
“With a population of over 60 million people, Myanmar presents a significant growth opportunity for many of our Asian and global clients,” said John Wren, CEO of Omnicom.
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